Marketing Playbooks
Case Studied Archives
Case Studied Archives:
astrotalk
Selling Hope at Scale: How Astrotalk Tapped Into India’s Deepest Emotion

Astrology in India isn’t just tradition—it’s therapy. Astrotalk knew this and built a ₹100 Cr+ business by productizing emotion.

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Minimalist
Minimalist: The Brand That Made Science Sexy in Indian Skincare

In a world of glowing promises and glass skin dreams, Minimalist came in with hard truths—and won hearts.

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zudio
How Tata Quietly Built India’s Most Popular Budget Fashion Brand—Zudio

While D2C brands were fighting for likes online, Tata was winning over tier-2 India offline. Silently.

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