153 Quality Leads for a Premium Wedding Planning Service Just 18 Days
The Challenge
They wanted to generate high-quality leads for hig end wedding planning services. The main challenge was reaching individuals who not only matched the target persona (engaged, high-income, decision-makers) but were also genuinely interested in premium wedding solutions. The goal was to drive conversions using a lead form strategy rather than general engagement or awareness.
Strategy & Execution
To filter out low-intent leads and attract quality prospects, we developed a precise targeting and ad execution strategy:
- Audience Filtering via Advantage+: We used Meta’s Advantage+ audience with layered targeting to focus only on: ○ Engaged individuals ○ Business owners and high-value goods buyers ○ Parents of adult children (18–26) ○ People interested in weddings, luxury lifestyle, or event planning
- Location-Based Precision Targeting: Ads were restricted to high-income pin codes in 20+ major Indian cities, including Delhi, Mumbai, Bengaluru, Jaipur, and Hyderabad, to ensure that only people from metro or affluent areas would view them.
- Lead Form Optimization: Instant Forms were crafted to ask relevant but minimal questions—enough to identify interest level without causing drop-offs. Questions focused on the wedding date, services required, and contact info.
- Campaign Diversification: Multiple ad sets were run, including WhatsApp conversion, Instagram messaging, and reel-based engagement ads, allowing us to optimize for best-performing channels.
The Results
Within just 18 days the results were:
- Total Spend:₹: A significant surge in content visibility across social platforms.
- Reach: Expanded audience base and improved brand awareness.
- Impressions: Elevated likes, shares, and comments, indicating a stronger connection with the audience.
- Conversions: Elevated likes, shares, and comments, indicating a stronger connection with the audience.
- Average Cost Per Result: Elevated likes, shares, and comments, indicating a stronger connection with the audience.
- High Lead Quality: Elevated likes, shares, and comments, indicating a stronger connection with the audience.
