From Awareness to Advocacy: A Simple Strategy That Brings Real Customers

by Chiraayuu

Getting people to buy from you is not just about having a great product. It’s about building trust, step by step. First, people need to know you. Then they need to like you. And finally, they must believe in what you offer.

This is where a full-funnel strategy helps. It’s a simple way to guide your customer from the first time they hear about you—to the moment they tell their friends how great you are.

Let’s break it down.

1. Awareness – Make People Notice You

This is where everything starts. People can’t buy from you if they don’t know you exist.

How to do this:

  • Share useful or interesting content on social media
  • Run simple ads (Facebook, Instagram, YouTube)
  • Work with influencers who talk to your kind of audience
  • Use SEO to show up on Google

The goal: Get seen by the right people.

2. Interest – Make Them Curious

Now they’ve heard of you, but why should they care? At this stage, you show them how you can help or solve their problem.

What to try:

  • Share customer stories
  • Give out free tips, videos, or guides
  • Start email newsletters that actually help

The goal: Make them think, “Hmm… this is interesting.”

3. Consideration – Help Them Decide

People are now thinking about buying, but they’re also looking at other options. Your job is to show them why you’re the best choice.

You can do:

  • Offer a free trial or sample
  • Show real customer reviews
  • Compare your product with others in a simple way

The goal: Make it easy to choose you.

4. Conversion – Help Them Take Action

This is the moment they decide to buy. Don’t lose them now—make the process simple.

What helps:

  • Easy-to-use website or checkout
  • Clear offers and CTAs (like “Buy Now” or “Get 10% Off”)
  • Fast customer support

The goal: Get the sale without confusion or delay.

5. Retention – Keep Them Coming Back

Once someone buys, your job isn’t over. Happy customers can buy again—and even spend more.

How to keep them:

  • Send follow-up emails or messages
  • Give loyalty points or discounts
  • Offer good customer service every time

The goal: Make them feel valued.

6. Advocacy – Let Them Spread the Word

The best kind of marketing? A happy customer who tells others. When someone truly loves your brand, they’ll promote it for free.

Try this:

  • Ask for a review or feedback
  • Start a referral program
  • Share their posts if they tag your brand

The goal: Turn buyers into your biggest fans.