By Chiraayuu

In today’s world, people don’t just buy products—they buy stories. If you’re a food or beverage brand, your packaging and advertising are the best ways to tell those stories.

Let’s look at how you can make your brand more memorable by telling better stories through how your product looks and how you promote it.

1. Packaging: Your First Impression

Packaging is often the first thing a customer sees. It’s like your product’s face—and it should say something meaningful. How to Tell Stories Through Packaging:

• Design with Meaning: Use colors, shapes, and fonts that match your brand’s personality. A clean, modern design says something different than a fun, colorful one.
• Short & Sweet Messages: Use your packaging to say something unique—maybe a funny line, a short story about where the product comes from, or why it was made.
• Show Your Roots: Does your product come from a special place or culture? Show that in the design. For example, a tea brand can use Indian patterns to share its origin.
• Add Interaction: Use QR codes or small surprises inside the packaging. This makes the customer feel like they’re part of something fun.

2. Advertising: Bring Your Story to Life

Advertising lets you talk more about your product. Whether it’s a TV ad, social media post, or a video, this is your chance to show your brand’s personality.

How to Tell Stories Through Ads:

• Make a World: Use the same characters, colors, or music in every ad. This builds a brand “universe” that people remember.
• Real People, Real Stories: Share stories of your farmers, workers, or happy customers. People love real stories.
• Use Emotions: Great ads make people feel something—happy, nostalgic, excited, or even hungry! That feeling sticks with them.
• Know Your Platform: A YouTube video and an Instagram Reel should not be the same. Speak the “language” of each platform.

3. Connect Packaging & Ads Together

Your packaging and ads should feel like they’re telling the same story.

Example:
If your ad shows a cartoon banana dancing, put that same banana on your smoothie bottle. When people see the bottle in the store, they’ll remember the ad—and smile.

Brands that do this well:

• Oatly: Funny writing on the packaging and funny ads. It all feels connected.
• Fanta: Bright, playful packaging and fun, colorful ads. They feel like one brand.

4. The Most Important Thing: Be Real

People today want brands that are honest and real. Don’t try to be perfect—be authentic.

Tell the truth. Share your journey. Use real stories. That’s what makes people trust you and love your brand.

In Short:

• Tell your brand story through packaging and ads.
• Be creative, real, and consistent.
• Make people feel something.
• Connect everything with one strong message.