Case Study: 153 Quality Leads for a Premium Wedding Planning Service Just 18 Days

153 Quality Leads for a Premium Wedding Planning Service Just 18 Days

The Challenge

They wanted to generate high-quality leads for hig end wedding planning services. The main challenge was reaching individuals who not only matched the target persona (engaged, high-income, decision-makers) but were also genuinely interested in premium wedding solutions. The goal was to drive conversions using a lead form strategy rather than general engagement or awareness.

Strategy & Execution

To filter out low-intent leads and attract quality prospects, we developed a precise targeting and ad execution strategy:

  • Audience Filtering via Advantage+: We used Meta’s Advantage+ audience with layered targeting to focus only on: ○ Engaged individuals ○ Business owners and high-value goods buyers ○ Parents of adult children (18–26) ○ People interested in weddings, luxury lifestyle, or event planning
  • Location-Based Precision Targeting: Ads were restricted to high-income pin codes in 20+ major Indian cities, including Delhi, Mumbai, Bengaluru, Jaipur, and Hyderabad, to ensure that only people from metro or affluent areas would view them.
  • Lead Form Optimization: Instant Forms were crafted to ask relevant but minimal questions—enough to identify interest level without causing drop-offs. Questions focused on the wedding date, services required, and contact info.
  • Campaign Diversification: Multiple ad sets were run, including WhatsApp conversion, Instagram messaging, and reel-based engagement ads, allowing us to optimize for best-performing channels.
Strategy Execution

The Results

Within just 18 days the results were:

  • Total Spend:₹: A significant surge in content visibility across social platforms.
  • Reach: Expanded audience base and improved brand awareness.
  • Impressions: Elevated likes, shares, and comments, indicating a stronger connection with the audience.
  • Conversions: Elevated likes, shares, and comments, indicating a stronger connection with the audience.
  • Average Cost Per Result: Elevated likes, shares, and comments, indicating a stronger connection with the audience.
  • High Lead Quality: Elevated likes, shares, and comments, indicating a stronger connection with the audience.
Results