SEO vs PPC: Key Differences Explained
By Chiraayuu – Content Creation & Marketing Agency
When you wish to drive more traffic to your website, there are two prime methods of doing
so — SEO and PPC. Both are effective, yet they operate differently. At Chiraayuu, we educate
brands on both these alternatives so that they can decide what they need most.
In this blog, we will define the main differences between SEO and PPC in simple and formal
language.
What is SEO?
SEO (Search Engine Optimization) is the process of optimizing your website to show up in
search engine results organically — without any paid advertising.
Main points:
SEO is utilized to receive free (organic) traffic.Achieve higher searchengine positions Analyze Performance
Attract Organic Traffic Enhance website structure and content Evaluate traffic and engagement metrics Improve Rankings Increase website visitors naturally Optimize Website SEO Optimization Cycle It requires
time to provide results, typically a few months. It’s all about optimizing content, keywords, site speed, and backlinks.
Once your site is ranking well, it can send traffic for many years.
Example:
If a user searches “best wedding dresses” and your site is on the first page of Google (not an
Advertisement), that is SEO.
What is PPC?
PPC (Pay-Per-Click) is a paid form where companies post ads on platforms such as Google or Facebook. You pay money for every click on your advertisement.
Key points:
PPC provides instant results.You pay for what you spend.Create Ad Design and set up an advertisement. Pay for each click received. Payment Place the ad on a platform.
Post Ad
PPC Advertising
PPC Advertising Cycle
User Clicks
Users interact with the ad.The traffic ceases when you stop the ads.It is effective for promotions, new product launches, or short-term campaigns.
Example:
If a person is typing “buy lehenga online” and your ad comes up on top of the search results, that is PPC.
When Should You Use SEO?
SEO is a good option if:
You want to build long-term traffic. You have a limited marketing budget You wish to grow your brand’s visibility and trust. You are willing to wait a few months for consistent results
We tend to advise brands on SEO to achieve sustainable growth at Chiraayuu.
When Should You Not Use PPC?
PPC is not the best choice if: You want immediate results
You’re introducing a new product or service. You’re hosting a sale or an event. You want to reach a specific set of people in a hurry. PPC is most effective for time-based campaigns or those requiring rapid visibility